SANY America is pleased to announce the appointment of Jeff Pate as Chief Sales Officer (CSO). With extensive experience in Sales, Channel & Dealer Development, Strategic Planning and Market Intelligence, Jeff will lead sales, dealer development and marketing across SANY’s diverse product portfolio, including construction, port, crane, road and drill rig equipment.
Over the past decade, Jeff has held pivotal roles in the construction equipment industry with Yanmar and Hyundai. Prior to that, he contributed to the marine industry at Yamaha Motor Corporation and Brunswick Corporation, bringing a wealth of knowledge in strategic sales and market expansion.
“I am honored to join SANY America as the new Chief Sales Officer,” said Jeff. “This is a great opportunity to lead sales, dealer development and marketing for a world-class company. My goal is to grow the SANY brand across all segments in North America and partner with our dealers to offer the value proposition our customers have come to expect. SANY offers a top-quality product with an industry-leading warranty to back it up. We have a strong team in place today, and I am looking forward to working closely with them to grow the brand, add value to our customers and expand our dealer network.”