SANY America has worked hard over the past few years to develop a strong reputation as a provider of reliable and trusted construction and port equipment. And recently, more and more organizations have taken notice. Already in 2020, there has been incredible interest from existing and new dealerships looking to partner with SANY to offer More than Machines to customers in their areas.
Michael Erwood is Director of Dealer Development for SANY America, and has worked in business development and corporate banking for decades, most recently with SANY Capital USA, the finance arm of SANY America. He recently shared the latest updates on new dealers joining the SANY dealer network and SANY’s plans for continued growth in 2020.
Interest in SANY equipment has been surging, said Erwood, including demand for the new motor grader and drum roller revealed at ConExpo earlier this year. Prospective new SANY dealers have told Erwood they are impressed with the company’s overall vision for growth in North America, the broad range of equipment offerings and the global strength of the SANY brand.
“Dealer interest remains strong, and SANY is actively executing its strategy to expand its dealer network across the United States,” said Erwood.
In just the first few months of the year, five new dealers have joined the SANY dealer network, from the Northeast to the Southwest. And Erwood says there are many more currently working to start the process of offering SANY equipment at their locations.
Northeast Heavy Metal LLC (SANY New York)
Based in Lockport, N.Y., just outside of Buffalo, Northeast Heavy Metal LLC (SANY New York), has partnered with SANY to provide excavators, wheel loaders and other construction equipment. The dealership is the third SANY dealer location in New York state, and will provide machinery, service and support for customers in Western New York and the Finger Lakes region.
Central Power Systems & Services
Located just a few miles from the Missouri River in Maryland Heights, just outside of St. Louis, is Central Power Systems & Services Inc. For more than 60 years, the company has delivered a full range of products and services for construction, oil and gas, mining, military and many other industries, and now offers the full line of SANY construction equipment to customers at the Gateway to the West.
A1 Iron Corporation
Also joining the dealer network is A1 Iron Corporation in La Vista, Nebraska. In addition to providing the full line of SANY equipment along with service and maintenance options for customers in the Great Plains, A1 Iron also has the distinction of being the first exclusive SANY dealer in the state of Nebraska.
On the Pacific Coast, SANY welcomed Trinity Equipment, Inc. in Colton, California. This veteran-owned and operated dealer is serving customers throughout Southern California, providing heavy machinery for construction projects and landscaping operations across the region.
Innovative Equipment Services LLC (EquipmentShare)
Finally, Innovative Equipment Services LLC (EquipmentShare) in Phoenix, Arizona is not only the latest SANY dealer, but holds two unique distinctions. It is the first dealer located in the state, and also marks the sixth dealer location for EquipmentShare with exclusive SANY retail distribution rights.
Unlike some vendor relationships, SANY takes pride in truly working as a partner with each dealer, taking time to truly understand each dealer’s goals and challenges while working alongside them to make sure they succeed. SANY works to become a strategic partner with its dealers, working to provide tools and services that enhance the value of their business and equip them with everything needed to be successful as a dealer.
“We have a comprehensive and efficient new dealer evaluation process that focuses not only on the financial capabilities and geographic location of the dealer, but on the construction of a detailed strategic plan,” said Erwood. “The strategic plan covers all aspects of a dealer’s operations and provides a roadmap to success. SANY takes the time to understand the strengths and motivations of its dealer partner to maximize a dealer’s return on investment.”
As part of this process, SANY representatives complete tours of facilities to understand operations on the ground, and conduct interviews with management teams at each dealership to meet them personally and start forging a working partnership. SANY also performs financial, operational and market research as part of the evaluation, working to make sure prospective dealers are set up to both be successful as a dealership and deliver on the SANY promise for every customer.
Both customers and dealer partners praise the performance, competitive pricing and industry-leading five-year, 5,000-hour warranty that is synonymous with SANY equipment. SANY works to deliver reliability and performance to its customers, and takes the same approach with its dealer relationships. Time and again, new dealers say that working with SANY is unlike the relationships they’ve had with other OEMs, with SANY investing time and effort to forge a true partnership, providing the tools, services and support they need to succeed. This relationship also helps SANY ensure that from coast to coast, SANY customers know they will find the same consistent quality, performance and assistance at their local SANY dealer.
Find out more about SANY excavators, wheel loaders and other equipment and see why SANY equipment is truly #MadeforAmerica. Find the dealer nearest you today online, or contact SANY America to learn more about becoming a new dealer partner.