Dealer Spotlight – Newman Tractor

Newman Tractor LogoSANY Dealer Partner Newman Tractor, with locations in Kentucky and Florida, makes the customer the top priority, doing everything possible to put the needs of clients first. The company has earned consistently excellent scores for customer satisfaction through its internal focus on integrity and transparency in operations, standing by all work performed and offering the opportunity to all customers – large and small – to discuss any issues or concerns with founder Rick Newman directly.

The service team at Newman Tractor also provides high-quality support for every SANY machine and offers its customers a 48-hour guarantee – if any customer’s SANY equipment experiences an issue during the five-year, 5,000-hour warranty period and the issue cannot be fixed within 48 hours, Newman provides a loaner machine at no cost until the repairs can be made. The company also boasts a team of SANY factory-certified technicians, and engages in continual SANY product and sales process/competency training.

Newman’s staff also makes engaging with customers one of its highest priorities, and hosts a number of different customer events all throughout the year, including open houses that feature delicious barbecue and skeet shooting opportunities, a Rally Road Show program that offers a mobile demonstration of SANY equipment, and shooting events in partnership with SANY that invite current and prospective customers for a shooting class, a skeet and trap shooting session, a tour of the factory and machine demonstrations.

The company has also invested in an integrated operating system for customers to manage their accounts online, including open parts orders, parts received, closed work orders, technician requests, machines currently rented and more, making the service and maintenance experience simpler for its customers. Newman technicians also regularly update the company’s YouTube channel to provide additional how-to video insights, best practices and market applications for equipment.

Additionally, all of Newman Tractor’s efforts align directly with the three SANY pillars:

Serving customers from its headquarters in Verona, Kentucky, with additional locations in Bartow and Sanford in Florida, the company offers sales and support for big equipment while maintaining a small family feel. At SANY, we’re proud to have Newman Tractor as part of our family, helping to provide access and support to high-quality SANY equipment to our customers in the Southeast.